The Otso Way

About Us

At Otso Outfitters, we believe the wilderness is more than a place—it’s a way of life. Our story begins with a lifelong passion for the outdoors, rooted in Northern Michigan and the Boy Scouts where our founder, Michael, earned the rank of Eagle Scout. Those early years instilled the values of preparedness, respect for nature, and the pursuit of adventure—principles that continue to guide everything we do today.

From snowboarding down fresh powder lines to mountain biking rugged trails, from long hikes through untamed forests to nights spent under the stars, the outdoors has always been our proving ground. Otso Outfitters was born from this spirit: a commitment to creating and curating gear that stands up to the elements and inspires confidence in every adventure.

The Spirit of Otso

Our name is drawn from Finnish mythology, where Otso—the great bear—is revered as the sacred guardian of the forest. Otso embodies strength, resilience, and a deep connection to the wild. This mythic figure is more than a symbol for us; it’s the heart of our vision. Just as the bear protects and thrives in the wilderness, we design and select gear that empowers adventurers to do the same.

Every product we carry reflects this philosophy: rugged, dependable, and infused with creativity. Whether it’s a fire starter, a waterproof shell, or a handmade knife, our gear is chosen not just for function but for the story it carries—the story of resilience, craftsmanship, and respect for the wild.

Our Mission

Otso Outfitters exists to equip and inspire a community of explorers who share our love for the outdoors. We’re here for the campers, the hikers, the riders, and the wanderers who know that adventure isn’t just a pastime—it’s a calling. By blending mythic storytelling with modern design, we aim to create a brand that feels both timeless and alive, rooted in tradition yet built for today’s trails. Join us as we carry forward the spirit of Otso: strong, creative, and unyielding in the face of the elements.

Through sustainable practices and soulful design, we invite every adventurer to walk gently, tread boldly, and awaken the Otso within.

 - The Outfit